marketing communications

Marketing Communications are the backbone of any organization. Internal and external communication is crucial to your success. Communication can take on many forms - newsletters, bulletins, emails, training, event planning, telephone calls, sales meetings, letters to customers, advertising, public relations, etc. The list goes on!

Unless this communication is sent and received in the most clear and profitable manner possible and is actually reaching your target audience, absolutely nothing will be gained from these activities and the monetary investment which has been put into them.

I offer the following Marketing Communications services:

marketingpage top

Small businesses may not be able to employ full time marketing staff and need a confident and experienced subcontracting solution. Alternatively, larger companies may wish to lighten their marketing load and relinquish the need to hire additional staff. Or perhaps your marketing has not delivered the results you desire.

The sales and marketing sides of the business should exist to aid one another and function as one entity. Without a proper marketing strategy and appropriate collateral, a business will fail to maximise its potential.

My approach is specifically aimed at reviewing these areas and making certain your sales and marketing departments are providing tangible evidence of this effort.

I can provide, marketing collateral, internal and external communication documents, business correspondence, public relations, public relations training, and Marketing MOTs. I will help you to map out your marketing future and show you how to get a definitive return on your investment.

public relationspage top

Public Relations as a business concept, does come with some unnecessary stigmas. It has forever been the entity seemingly connected and hidden within the marketing department, but PR is different from marketing. However, the tangibles, which arise from proper PR, are then used to fuel the marketing side of the organisation.

They are not one in the same. Additionally, an organisation only utilising marketing efforts is only using half of their resources. The result could be that you are obtaining half the business you could be.

Public Relations activities include some of the following:

  • Case Studies
  • Articles and/or white papers in the press, websites and web portals
  • Web chat and postings
  • Website Content Updates and maintaining a customer friendly site
  • Building relationships with members of the press
  • Award nominations
  • Obtaining listings on relevant websites and web portals
  • Monitoring, adding to, and maintaining the company image/product image
  • Ghostwriting
  • Development and management of an online news room and/or media packs

sponsorshippage top

I can help your company to locate sponsorship and/or joint business arrangements annually or for individual events. I have developed contacts within UK and USA local and multi-national organizations (many Blue Chip and Fortune 500) and have experience obtaining tangible and monetary support for my clients.

Past sponsorship clients include:

company profile & service offer write-uppage top

The company profile and service offering write-ups are the first essential ingredients to your sales, marketing and promotional success. These documents can be used for a variety of things including: websites, marketing collateral, mailings, and public relations.

I begin with a small questionnaire and then construct 2 documents carefully detailing your company; its services and the benefits of selecting you and your services.

communication audit with documentationpage top

A communication audit is a systematic process of gathering information from various mediums within your organization. A full communication audit looks at every aspect of your business and is a proven management tool to measure the true effectiveness of communication across your corporate entity.

The effectiveness of any business relies on the ability of its staff and management to coordinate and exchange information effectively. The communication audit will use questionnaires, interviews and focus groups in order to map out your corporate communication issues.

customer audits for your industrypage top

An audit can also be used to help sell into your customers and prospects. I can help you to construct a communication, software or other audit to analyse your customer's use of a product, efficiency, etc..

I have designed an analysis tool to help ensure your (or your customer's) GoldMine (or other IT) project is on the right track This is an excellent way to both offer your customer added value and to get your foot in the door for consultancy.

communication, marketing and pr planspage top

I begin with a mini-audit designed to clearly investigate and analyse your company's current marketing communication facilities. It can be administered via email or include a personal meeting.

I will review all marketing, communication, and pr collateral used both internally and externally within the company and provide documentation on the findings including suggestions for improvements. Lastly, I will make recommendations for communication, PR and marketing activities for the next year.

SWOT Analysispage top

SWOT is used as an analysis tool to gain insight into the company's Strengths, Weaknesses, Opportunities and Threats. Following a succinct checklist in conjunction with a mini-audit, I provide the customer with supporting documentation. This approach allows me to gain a detailed understanding of the inner-workings of your business and provides a solid starting point for any company analysis I complete for you.

sales, CRM telemarketing, PR consultancypage top

I can offer your company assistance with consultancy sessions or sales. Whether you need temporary help or someone to train your current staff, I can offer you just the right helping hand. I have experience in telemarketing and training. I can help to design a telemarketing call prompt (not a script!) and train your staff accordingly.

subscription servicepage top

Take advantage of a monthly or bi-monthly subscription offering. I can devote as many days per month/year as you need for your marketing/PR/communication work.

Examples of services include:

  • Articles
  • Case Studies
  • CRM
  • Email Marketing
  • Website Content, Additions and Revisions
  • Newsletters
  • Customer Updates
  • Consultancy
  • Database Maintenance and Assistance
  • Public Relations
  • Event Development, Planning and Promotion
  • Sponsorship
  • Managing press contacts
  • Online newsroom and media packs